Sarah Moore has a BBA in Marketing from the McCombs School of Business and a BA in sociology, both from the University of Texas at Austin. She entered the world of market research working as a qualitative market researcher for TNS Middle East and Africa, one of the world's leading market research companies, conducting studies for multinational companies from Dubai, UAE.
Before beginning her Market Research career, Sarah owned and ran a small business for 5 years. She has experience from both sides of the market research process and has seen first hand how the right information at the right time can make fortunes of difference.